http://www.youtube.com/watch?v=UFKW3Wu5Zck
The message that is portrayed in this commercial is gender relation within the male gender. It shows how the two men, Dwyane Wade and Kevin Durant coexist within the same sport culture and are at odds against one another even in their dreams. The fact that the idea of losing to one another wakes them up at night shows how important it is to be more athletic and masculine than the other person in order to make sure that they are as ready as can be when they compete against one another
Consequences of showing this intragender relation in the commercial will force males to train harder and harder in order to out do one another come competition to prove masculinity.
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